In a new DKMS PSA, Solange urges people everywhere to help cure blood cancer by registering to be a Bone Marrow Donor.
As a mother, Solange understands how heartbreaking it must be to watch your child suffer and not be able to help. Her dedication to registering new donors is personal, and this past summer she took charge and hosted a donor drive at her son Juelz’s school. This PSA raises a call to action and educates the public on how simple being a patient’s potential cure is.
“Since attending the DKMS gala couple of years ago, I have wanted to lend my support in any way I could. People are dying and we can save them. Patients like Kara could be cured with a bone marrow transplant,” said Solange Knowles. “A lot of people don’t understand that it’s literally a cotton swab that determines if you’re a match. This can actually save someone’s life!”
Every day thousands of patients search the national registry in the hope of finding a bone marrow donor match. Less than 30% of patients find a match in their own family; the other 70% must search for an unrelated donor. Sadly, 6 out of 10 patients who can benefit from a transplant never receive one.
“Solange has a heart of gold and we are thrilled to have her as a DKMS ambassador who can help register bone marrow donors and save countless lives,” said Katharina Harf, COO of DKMS Americas. “Her PSA, which is powerful and honest, shares a message that is critical yet simple — get swabbed and you could save a life.”
“People are dying, we can save them, I’m Solange Knowles and I’m a mom,” she voices to start the clip. “Blood cancer kills more children in the U.S. than any other disease. What can you do? You can be the cure.”
For more info on with DKMS at log on to www.getswabbed.org.
