Last night friends, fans and family of Waka Flocka joined forces to take a stand against bullying! Proclaiming himself the Bully Beater of 2012, Waka Flocka charged fans via members of the press to be diligent in their stance against bullying.
The #WakaNewYear Anti-Bullying Campaign done in conjunction with SEA Brand Clothing was an amazing event and shared a great message.
Multi-platinum hip hop artist Waka Flocka Flame, SEA Brand Clothing, and Complex Magazine, hosted the launch of his custom Brick Squad Monopoly snapback.
The event, a culmination of an early January fan based initiative titled #WakaNewYear that brought Waka Flocka Flame’s 5.2 million plus Face Book fans together in choosing a cause that he should support in 2012. The winning cause, Anti- Bullying was chosen by the fans and triumphed over alternative education and arts education in inner cities.
Once the cause was announced fans were asked to help the rapper design a snapback cap that would ultimately give back to the cause in perpetuity. 25% of all sales from the SEA/BSM custom snapback collaboration will be donated to the Pacer’s National Bullying Prevention Center.
Already supported by mainstream celebrities such as Ellen DeGeneres, Waka Flocka Flame’s extended fan base will not only help to fund but also help to shine a new light on the social problem of bullying plaguing children throughout the country and becoming increasingly violent in inner city school systems.
“It’s been a pleasure working with Waka. He’s sincere about wanting to use his platform to do something good, for his fans and the anti-bullying cause they care about. And he loves SEA hats and gave them his stamp of approval, many times over. Count it,” said Zee and David, Founders of SEA.
#WakaNewYear:
-Fans chose a cause.
-Fans chose a charity within that cause.
-Fans chose color of a hat to support that cause.
-Hosted on Waka digital media presence, and narrated by Complex Magazine.
-SEA produced the black/red SEAxBSM hat; released at Wish at the event.
Waka Flocka Flame: The Bully Beater:
-Wanted to get behind fans, so got behind cause they cared about.
-Created product that would “keep on giving” instead of making a one time donation.
-Chose to work with a company that was cool and made cool products, so people would be proud to wear and continue purchasing the product.
-The hat is for Friends, Fans, and Family. WILL BE A COMMUNITY IDENTIFIER, a way for fans to connect.
About SEA:
The SEA Brand Company was created to support the efforts of and to enable the social sector.
-Apparel Company that associates colors with causes and donates proceeds from product sales to committed non-profits.
-25% of core revenues are donated to causes.
-Committed to building a business that makes GOOD=COOL.
