Jamie Foxx and Eve continue to shine as spokespeople for the national organization Big Brothers Big Sisters. The organization is releasing new public service announcements featuring the national mentoring organization’s spokesman, Academy® Award and Grammy® winner Jamie Foxx, and other celebrity supporters including Grammy® winner and actress Eve. The PSAs, aimed at increasing donations, volunteerism and alumni re-engagement, will air nationally on cable TV stations as part of Big Brothers Big Sisters’ national partnership with Comcast Corporation.
In his PSA, Foxx says every child needs a mentor and that his grandmother and other adults served as his role models. Grammy Award winning artist EVE links her inspiring new single from her upcoming album, “Make It Out This Town,” to Big Brothers Big Sisters’ effectiveness in helping children who face adversity beat the odds. Miss America 2012 Laura Kaeppeler tells viewers how experiencing her father’s incarceration motivated her to support Big Brothers Big Sisters’ Mentoring Children of Prisoners program. Former Little Brother Darrin Smith, a two-time Super Bowl champion who earned his MBA before going to the NFL, encourages alumni “Bigs” and “Littles” to re-engage with the organization as donors or volunteers.
The PSAs are a part of Big Brothers Big Sisters’ Start Something® brand repositioning, which goes beyond the standard “we need volunteers” message. They encourage viewers to donate to support careful mentor matching and ongoing support for volunteers, kids and families and emphasize that the greatest volunteer need is for male mentors, since most youth waiting for “Bigs” are boys. In addition, there’s an invitation for Big Brothers Big Sisters alumni to “Start Something [again]” to change the odds for children who face adversity.
Hip-hop luminary, EVE recently released the video for her new single “Make It Out This Town,” featuring Cobra Starship frontman Gabe Saporta via VEVO, PRESS HERE to watch the video, directed by Robby Starbuck, which features storylines of perseverance combined with a performance from EVE and Saporta. EVE, who serves as a celebrity ambassador alongside Jamie Foxx for Big Brothers Big Sisters, connects the inspirational anthem of beating the odds to the program’s effectiveness in helping children who face adversity. “The song is dedicated to them,” states EVE. Way to Give Back and Shine Eve and Jamie Foxx, you know we love it!
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