McDonald’s® announced yesterday its list of honorees for the 2012 McDonald’s 365Black® Awards which includes multi-platinum and 10-time GRAMMY® award-winning recording artist Chaka Khan; global humanitarian, best-selling inspirational author/entrepreneur Bishop T.D. Jakes; GRAMMY-nominated R&B singer/songwriter Tamia and husband, professional NBA basketball player, Grant Hill; teenage inventor Tony Hansberry II; youth empowerment activist Mary-Pat Hector; and McDonald’s Owner/Operators, Tina and Harold Lewis. The McDonald’s 365Black Awards will be held on July 6 at 11 a.m. (CDT) at the Mahalia Jackson Theater and are given annually to salute outstanding individuals who are committed to making positive contributions that strengthen the African-American community.
“This year’s 365Black Award honorees showcase an incredible range of talent, intellect and leadership,” said Rob Jackson, U.S. marketing director, McDonald’s USA. “From a high school student blazing new paths in medical technology to a legendary spiritual leader who motivates millions of people every day, McDonald’s is proud to honor and recognize all 2012 recipients for their extraordinary contributions that positively impact communities across America and the world, 365 days a year.”
This year marks the ninth year for the annual McDonald’s 365Black Awards. This year’s event, which McDonald’s hosts as a prelude to the ESSENCE Music Festival® weekend, will ascend to a new level of star-studded showmanship. Taking place for the first-time ever at the historic Mahalia Jackson Theatre, the event will feature an all-star line-up of celebrity appearances and musical performances from leading artists, including gospel sensations Fred Hammond and Mary Mary. Prior to the ceremony, journalist Roland Martin will cover the celebrity action from the red carpet.
“McDonald’s is continually evolving to meet the needs of the communities we serve, not only through new menu offerings, but also by engaging our customers and employees with positive programs that are relevant and important to them,” said Jackson. “From events that impact communities nationwide, like the 365Black Awards, to local education scholarships and sports team sponsorships, McDonald’s values the diverse needs of our communities and will continue to invest in programs that enrich people’s lives.”
The McDonald’s 365Black Awards launched in 2003 as an extension of McDonald’s 365Black platform, created to celebrate the pride, heritage and achievements of African-Americans year-round.
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Um… I saw this ad on television a few nights ago and yeah. I am all for recognition ceremonies, awards, and giving credit where credit is due – but for a demographic that would step up and say they’re striving for inclusion, unity, equal rights etc., it seems that there is a lot of deliberate self-segregation. Why should any awards be called the (black, asian, hungarian, mongolian) awards? Why not call them the “Bob Turner Community Acheivement Awards” etc. – and if the event is geared toward a specific demographic, well so be it and have a nice day. But it shouldn’t be called out that way – especially since if there was a 365White.com/white awards ceremony oh holy hell, the same organizers would be calling it racism. So what is it when -they- do it, and why on earth would a global restaurant involve themselves and promote it. McDonalds should be ashamed