This has been a long a time coming. With recent moves away from perms into the new age of natural hair, Dr. Lisa Williams designs new dolls to show young girls that they do rock! We have to get to a point where as members of the media, family, friends, and spouses we acknowledge our difference and love those differences.
World of EPI’s newest doll line, the Positively Perfect Diva Collection, will be available in select stores and online in time for holiday shoppers.
“Having already created an infant and toddler line of multicultural dolls, the concept for this new line started with my desire to target girls in a slightly older age group,” said Lisa Williams, Ph.D., CEO. “I wanted young ladies to know that they are Dignified, Intelligent, Vivacious and Attractive – and the Diva Collection materialized.” Divas radiate confidence and beauty. When they walk into a room all heads turn, because of their outer beauty and inner grace. Diana loves to write, Abrielle is a dancer, and Zair is an artist. All are straight “A” students.
Dr. Williams is a mom and former professor, and has always wanted to inspire the best in young people. In 2003, the World of Entertainment, Publishing and Inspiration (World of EPI) was formed with the mission of expressing joy by providing children with access to dolls that encourage dream, promote intelligence, challenge perceptions, and open their hearts to all types of beauty.
She comments, “Having our dolls on store shelves and available through many online retailers is the direct result of generations of parents, grandparents, and friends wanting to provide positive play for children.” Motivated by their dreams and from Dr. Williams’ heart, Positively Perfect Dolls were born. Every doll represents positive statements, such as “I am proud,” “I am smart,” or “I am beautiful.” They are lovingly designed to show the beauty of diversity, from curly to straight hair and butter cream to chocolate skin.
“Positively Perfect Dolls show all little girls they are beautiful,” Williams adds. “I do not want to see another little African American girl fail to chose the doll that most closely resembles her precious face because the child does not view the doll as being equal to or more beautiful than the white doll.”
All of the magnificent dolls in the World of EPI collection including the Infant, Toddler and Diva dolls are available now in select Walmart Stores, and will be available through their website in November. In addition, dolls will be available for purchase online at Toys R Us, HSN, Target, Sears, Kmart, Meijer and Overstock websites.
Are there any plans to make any of the dolls have natural hair? It would be nice to promote positive images that also included people of colors’ hair in its natural state.
I would like to see your black dolls also with short, natural or pressed hair. Also with brown, sandy and red hair which many of us possess.
This is my second time leaving this kind of comment .on your site. Somehow it’s original post was deleted. I had asked if there were plans to include black dolls in different skin colors ( from light to dark) and also with different hair colors ( red, brown,sandy,etc) We have a beautiful array of skin tones, hair texture, length… It would be wonderful if a girl could find one or more of your doll with that representsus in a wider spectrum.
@Naryan I’ve seen a few stories with a new line of dolls with short short hair. Almost like a boy cut but more elegant and stylish. I totally agree with you and I hope our toy manufacturers move in that direction because Black women are learning more about the chemicals that harm their hair. More women are rocking short hair and look great with it, but we need to have our daughters see short hair dolls to redefine “beauty” in Black America.
@Sandra Hunter I’ll look for your first comment and my apologies for anything that may have been deleted. I totally agree but I’ve been having a hard time contacting the woman that created these dolls but please check back in as I’ll continue to try to get a hold of her. I sent her your questions twice via twitter….
I have too sent an email and await a response. I am trying to purchase a couple of these dolls, but I am not able to find any locations where they are sold. Can someone please send me an email and help me out?