You remember last month I told you all about P&G’s My Black is Beautiful (MBIB) Beauty in Action campaign with Lisa Nichols. I hope all my ladies have had a chance to take part in at least a few of the daily challenges, they’ve been great. Now the campaign will continue it’s journey to define real beauty with a nationwide search for six MBIB Ambassadors – with tour stops in Atlanta, Chicago, Dallas and DC/Maryland. P&G is on a path to a new standard of beauty, which focuses on strength, character, spirit and positive action as opposed to just looks.
P&G will honor and celebrate Black women, age 18 and older, who are currently putting their beauty in action by extending a one-day only invitation on April 11th to apply to become an MBIB Ambassador on MBIB’s website, www.myblackisbeautiful.com. As an MBIB Ambassador, they will be provided tools for engaging and inspiring their communities to deliver the “Imagine A Future” mission to reach and teach one million Black girls that their Black is beautiful.
After applying online on April 11th, those selected as MBIB Ambassador Search semifinalists, will be invited to audition live at one of the four-city MBIB Ambassador Search stops.
· Atlanta – April 26, 2014 (Walmart Store #3741, 1105 Research Center, Atlanta, GA)
· Chicago – May 3, 2014 (Walmart Store #2204, 1300 Des Plaines Ave., Forest Park, IL)
· Dallas – May 10, 2014 (Walmart Store #949, 3155 W. Wheatland Road, Dallas, TX)
· DC/Maryland – May 17, 2014 (Walmart Store #1985, 3549 Russett Green, Laurel, MD)
Once the finalists are identified in each city, MBIB community members and friends will be invited to vote online for the final six MBIB Ambassadors (May 28-31). The Ambassadors will be revealed at the BET Experience (June 29th) and then celebrated at the largest African-American cultural event – The Essence Festival (July 3rd-6th). To learn more about this campaign visit www.myblackisbeautiful.com and follow the hashtags #MBIB #BIASearch.
