The first annual College Boyys Back to School “I AM THE NEXT…” Campaign inspires kids at an early age to dream big by making college a reality for underprivileged kids across the country. “With college counselors present, it’s actually a job fair for little kids!!” comments Kate Jordan of Hollywood T Magazine. “With a big star like Romeo taking the time with the kids, a blueprint will definitely stick, and Romeo is a walking role model!”
College League Apparel is also launching a girls clothing line, College Girlls, along side the “I AM THE NEXT…” Campaign as a cross-promotion. Romeo and College League Apparel donated school supplies to help prepare inner-city kids for back-to-school in Los Angeles, New Orleans, Mississippi, and Memphis, which the program is expecting to reach even more communities next year. “With the success and performance at retail of the College Boyys clothing brand, it’s a no-brainer to introduce College Girlls into the mix, making it a lifestyle brand with shoes, accessories and fragrances to come. It was a successful event, the kids were definitely inspired. They wore their individual t-shirts that read Who Am I… I’m the next doctor, teacher, lawyer etc. Going to college and getting a higher education really makes a difference,” Romeo Miller stated.
Miller was one of the top celebs on Dancing With The Stars, he had a #1 television show Romeo! on Nickelodeon for four consecutive years. He has sold over 10 million records. He and his sister, Cymphonique, are taking over the entertainment industry but they are dedicated to their education. Romeo is not only a Hollywood superstar entertainer but he’s also majoring in Business and Film at the University of Southern California. As a Freshman, he and his basketball team made USC history by winning their first PAC 10 Championship. Romeo understands the importance of education; therefore he remains a student at USC while he pursues his entertainment career and business.
College League Apparel, formerly Ivy League Apparel distributes the brands to select retailers across the country. College League Apparel VP of marketing, Kenisha Cross adds “Our brands empower kids to be themselves with tools like education and knowledge. And with the preppy fashion movement, we represent the next generation of fashion!” The line is described as ‘More than just a clothing brand…’ it stands for something and is making a difference. It’s high fashion at affordable prices with a positive message. As fashion continues to be more diverse and multi-cultural, the retail trade is buzzing with these exciting new brands.
For more information, go to www.CollegeLeagueApparel.com
