On Thursday, May 3, 2012, WAT-AAH! will be spearheading the one-year anniversary celebration of the “Let’s Move! Flash Workout,” with the support of 16-time Grammy Award winner, Beyonce, and the National Association of Broadcasters Education Foundation (NABEF). Students from over 600 schools across the United States will unite to celebrate the first anniversary commemorating last year’s event where children across the globe were moving and dancing to Beyonce’s workout routine in support of First Lady Michelle Obama’s “Let’s Move!” initiative to combat childhood obesity.
Last year, Beyonce debuted “Move Your Body,” for the Let’s Move! Flash Workout event. The song and music video instructed a pre-choreographed dance routine to be performed by the thousands of school children on May 3rd, at 1:42 EDT, simultaneously. As the featured performer of this movement, Beyonce surprised Harlem’s P.S. 161 students on the day of the event, which gained global recognition.
The nationwide event will be held on an identical date and time as last year. Elementary through high school students and other supporting organizations, professional athletes, celebrities and politicians, will simultaneously dance to Beyonce’s “Move Your Body” 4-minute exercise and dance routine.
“We are so happy to participate in WAT-AAH!’s event,” says Emily Natalie, from Harding Elementary, Erie, PA. “We have been using the ‘Move Your Body’ song this year as our physical activity. The majority of our school, 630 students, actually have been taught and know the dance, so this event will be even bigger for us this year.”
Last year, the NAB Education Foundation spearheaded the Let’s Move! Flash Workout. “With the extraordinary success of last year’s movement, people around the world became aware of the impact childhood obesity has on the lives of our children,” says NABEF President Marcellus Alexander. “This year, we are all pleased to support WAT-AAH!, the students, schools, and organizations that have joined together for a fun exercise routine that reinforces the Let’s Move! message about the benefits of healthy diet and exercise.”
“We are thrilled to lead the first anniversary celebration of the Let’s Move Flash Workout. The tremendous and positive response we received from everyone is bound to make May 3rd a spectacular day,” says Rose Cameron of CEO/Founder of WAT-AAH!.
WAT-AAH! is a line of functional water for kids and teens free of sugar or sweeteners of any kind. It was created by Cameron in 2008, after learning an alarming fact that the current generation of kids are predicted to have a shorter life expectancy than their parents due to childhood obesity. WAT-AAH!’s mission is to convince kids to drink water as opposed to sodas and surgary drinks. WAT-AAH!, working alongside NABEF, was the exclusive beverage partner of last year’s event.
About NABEF
The NAB Education Foundation is a non-profit organization dedicated to reinforcing the future of broadcasting through a commitment to education and to advancing excellence in the diversity and community service efforts of our industry. Learn more at www.nabef.org.
